Fri, 22 Nov 2019

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Cape Town - An award-winning local radio DJ was sacked after pointing out cruelty in the dairy industry.

Daron Mann, who is a two-time winner of the MTN Best Breakfast Show Presenter Radio Award and former breakfast host on Algoa FM, confirmed to Channel24 that he was booted from the station after making an on-air comment about why he wanted to become a vegan.

Whilst discussing 'Hug A Vegetarian Day' with co-host Charlton Tobias, Daron mentioned that he's been a vegetarian for almost a year and hopes to soon become a vegan but is struggling to kick his dairy habit.

"Not totally vegan yet, to my shame I haven't kicked dairy, and the dairy industry is horrific," he said.

According to Daron this comment, which didn't sit well with dairy advertisers on the station, got him fired.

LISTEN TO THE CLIP SHARED ON TWITTER BY DEREK ALBERTS HERE:

Fans and animal rights activists were enraged by the dismissal and started a petition to get the presenter back on air.

"Confirmed. I've been terminated after almost 28 years," Daron told Channel24. "I am still a bit stunned. According to the station, I breached the terms of my contract."

Woodlands Dairy on 11 October commented on Daron's termination on their Facebook page writing; "It has come to our attention that some people believe Woodlands Dairy was instrumental in the dismissal of Mr Mann from Algoa FM.

"This is incorrect as all we did was lodge a complaint to Algoa FM regarding his comments. The termination of his contract was the decision of Algoa FM."

'ALGOA FM SATISFIED WITH THE STEPS TAKEN'

In a statement to The Weekend Post, Algoa FM managing director Alfie Jay confirmed that Daron had been fired from the station following his statement made on-air.

"Algoa FM respects entirely that people hold individual points of view. However, the expression of a point of view has the actual and/or potential consequence of undermining the legitimate and equally important interests of another."

According to The Weekend Post, Alfie said the station was satisfied with the steps it had taken based on widespread consultation and legal advice.

Charlton Tobias and Lee Duru will continue to present the Algoa FM breakfast show.

'CONSERVATION IS A ONE OF THE PILLARS OF THE MEDIA HOUSE'

In an article published on Bizcommunity earlier this year Daron, who is a vocal animal rights activist, attracted local and international attention on the plight of animals in the East London zoo using his platform on radio and social media.

Algoa FM marketing manager Toinette Koumpan is a statement in March said conservation is one of the pillars of the media house's corporate social responsibility policy and added; "We fully support Daron in his animal rights campaign."

Channel24 has reached out to Algoa FM for comment but had not received feedback by the time of publishing this article. This article will be updated as soon as a comment is received.

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